ERIC LIPUMA
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Kimballa Beer Company

Kimballa Beer Company in Denver approached me in late 2016 to help them design four can labels for their brewery. Sadly, the brewery never opened and my work went unused. The ideas behind these cans were all inspired by our beautiful state of Colorado, and suprisingly, a box of Crayola crayons. I chose to create an easily recognizable template and bright colors to help the cans stand out from their competitors on the shelf and to give them continuity across their brand.